Green and Beyond

I think that we can all agree that the economic downturn and ecological reality of living in a globally integrated world has required us to rethink our approach to doing business. It is also fair to say that the approaches of the past are not sustainable and that the impact thereof on the environment can not continue unabated.

The challenge we have to accept is to reinvent how we do business, not only to survive and grow, but also to achieve the goals of conservation and pollution prevention.

I think that there are three primary questions we need to answer.

How do we do more with less?

We should build green infrastructures that take out cost and improve the efficiency of our assets and infrastructure. We must strive to maximize the efficiency of what we have; reduce the ecological footprint thereof; whilst providing the platform for business growth without adding to what we have.

How can we be more responsible?

We should build sustainable solutions that focus on increasing efficiency and abating the environmental impact of processes, products and people. There are significant benefits to measuring, monitoring and streamlining processes across the value chain. The difficult is that we can not achieve the full potential of these solutions if we work in isolation. Improvement s across the value chain will yield the most significant benefits.

How can we be more efficient?

We need to build solutions that are able to make intelligent decisions based on the wealth of information available across an entire industry. For example, we are able to use predictive analytics for water management; automate, monitor and control two-way flow of energy from power plant to plug; and build optimized transportation systems.

Let’s talk

What it takes is a willingness of stakeholders across the value chain to collaborate, share information and aspire to build a smarter planet.

edit 22/07/09: I was interviewed on this concept of Green IT - refer to the second half of the following podcast by FinWeek