Mobile Monday’s CEO, Jari Tammisto, explained how their volunteer organisation brings mobile industry visionaries and influencers together to drive cross-border cooperation.Jari provide some interesting insights in mobile evolution and how young people are driving developments and adoption in mobile. User generated content has made 3G a truly viable technology. Additional services around entertainment, communication and social network are being developed rapidly as a result of this important population grouping.
Regarding advertising; he explained how peer-to-peer is an important addition to traditional marketing with 60-70% of purchasing decisions being based on word-of-mouth.
Jari touched on several other important points, including how network operators need to focus on ensuring that their products are easily understood and easy to pay for, in order to drive consumer retention and intimacy.
More important than these insights to me was learning about the Mobile Monday organization. I am seeing more and more volunteer organizations like these (TED is another great example) nurturing innovation and breaking down the boundaries that exist between stakeholders.
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